design / branding / illustration
During a branding specialization course I created a fictional tea brand together with Lisa den Brok. Both the concept and brand identity guide is our own work.
Pluck is a service that lets you grow your own tea plants and gives instructions on how to process them into usable tea leafs. The brand focuses on creating a moment of mindfulness and peace.
We wanted to create a serene and natural brand that feels fun but cozy. We used serene colors that make you feel at ease. We used watercolor backgrounds and illustrations.
I created a logo that shows a modern take on tea. The leaf in the K makes the logo instantly recognizable. It has a friendly and clean feeling to it.
I created illustrations that show natural patterns, flowers and leafs. The illustrations embody the hand made and personal feeling of the brand.